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Video #1: AdWords Campaign Experiments: Setting your experiment parameters (Step 1)
AdWords Campaign Experiments is a testing tool that allows you to better optimize your
campaigns by showing how your changes to keywords, bids, ad groups and placements impact campaign
performance. There are four components to setting up an experiment:
1. Setting your experiment parameters 2. Defining your experimental changes
3. Monitoring your experiment 4. Deciding whether or not you'd like to apply
your experimental changes
In this video, we're going to discuss step one - setting some basic experiment parameters
such as the name, size and the start and end dates for your experiment. So, how do you
do this?
1. Click the Settings tab in your campaign. 2. Under "Advanced settings", select Experiment.
3. Click the Specify experiment settings button. 4. Enter values such as:
* A name for your experiment such as "Decreasing average CPC for Motorcycles campaign"
* The size of your experiment. For example, if you choose a control/experiment split of
50%, this means that 50% of all auctions will see your campaign with the experimental setup
applied instead of your original setup. * You can also set a date for your control
and experiment splits to start accumulating traffic as well as
* An end date for when you want your experiment to stop running. This is when your control
and experiment splits will should no longer accumulate traffic
5. Click Save